Top 10 ATL Videos of 2011

Top ATL Videos of 2011

It wasn’t that long ago that I was wondering aloud about whether or not this list was relevant or necessary, or whether it even had enough quality content to support it. But like a lot of things in life, you have to look back to get the whole story. As I began digging through old posts in search of viable candidates, it quickly became clear that the issue wasn’t whether or not there were going to be enough qualified entrants, but how I was going to be able to cull the list down to a final ten.

I’ve always been a huge fan of music videos, but over the past couple of years I’ve become disenchanted with much of the industry. Too many productions these days are rote and predictable, content to be average by piggybacking off the successes and innovations of the past. And while I’m not making the argument that any of the ten videos presented here will somehow revolutionize music videos—these are local productions after all, where big ideas are matched with shoestring budgets—I will say that each of them did an excellent job of capturing and illuminating the spirit of the artists and their music in a way that was unique and compelling. And as a viewer, that’s all you can really ask for.

So if you’re ready to proceed and see our picks for best ATL videos of 2011, give your eyeballs a good preparatory rub and click on the next page.