Generally, I’m a fan of simplicity. High-brow concepts or over-the-top experimentation is all well and good, but if you can harness the essence of a song and tie it to a minimalist visual aesthetic, I’m all in. Director Samuel Laubscher’s stark black and white affair is all about breathing life and movement into Of the Vine’s cinematic sounds, and the end result is mesmerizing.
If you’re searching for commonalities throughout Video Rahim’s music videos, you should probably add not giving any fucks to the list. “Emily” spends most of its running time channeling Goodfellas and dealing out death and violence, but the video’s who’s gonna get the girl premise helps drape all the beatings, backstabbings and killings in a veil of cartoonish glory.
Today the Moon, Tomorrow the Sun have always had a bright fun streak running through their music, but never have they been as unabashedly pop as they were on their latest EP, Quads. Their stylish video for “Youth Found in the Night” embraced that fact, encasing the band’s glossy ruminations in pulsing lights and darkened streets that culminate in—what else—a dance party.
If there was one video this year that served as a perfect visual extension to a song, it was this psychedelic mind-bender from Small Reactions. The sense of propulsive movement combined with an atmosphere of surreal abstraction was everything we wanted for “Terrorangles’” wiry heroics, and directors Mike Morgan and Mitchell Hardage delivered. Video inception, indeed.
In the past, Goldyard have proven they can churn out fiery bangers and hazy weed anthems with equal aplomb, and with “Open Field” they show they can slow things down and get serious, too. Director Kyle Goldberg follows the group’s lead, his soft focus approach bathing rappers A.T. and In-Doe in a kind of dreamy mist that lends greater weight and substance to their us-against-the-world philosophizing. Dope.